The Waitress Lesson: Why You Should Evaluate Your Work With The Quantity of Tips You Receive

Sam Barrili

Published on: 15/11/2023

As the owner of a small family-owned waste company, you've undoubtedly faced your fair share of challenges. From grappling with rising costs to the pressure of implementing sustainable processes, your journey is nothing short of a balancing act. But what if I told you that the key to unlocking your business potential could be found in an unlikely place – a lesson from a waitress?

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Why Digital Marketing Cannot Work For Your Waste Business

Sam Barrili

Published on: 20/10/2023

We are in a digital era where AI seems to solve everything. Are you not able to write something? You can ask AI. Are you not able to find something on the net? You can ask AI. Do you want to know the new waste regulation? You can ask AI to summarize it. And so on.

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Why Marketing for Small Waste Companies Cannot be Managed by a “Common Marketing Agency”

Sam Barrili

Published on: 05/10/2023

In this blog article, I share the risks you are taking by engaging a generic marketing agency to manage the marketing of your small waste company. I tested three marketers promoting their services in some Facebook groups, and...well, enjoy the reading.

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Recycling Is a Scam... ... if Recyclables Are Mismanaged.

Sam Barrili

Published on: 02/10/2023

Navigating the WWW, there are a lot of videos, articles, and images saying that recycling is a scam. In this short article, I'll tell you when it's a scam and when it's not.

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